Planning your Mobile Strategy
By Jason Province
Business in our modern times is becoming more and more complex as new technologies and an ever-growing demand for innovation set the standard for being competitive. Innovation, although sought after by many, is rarely pulled off with the level of success needed to really drive a company forward. Mobile Strategy, innovative in theory, can be very complex if not planned correctly. So let’s take a look at a few things you should consider when planning and implementing your company’s Mobile Strategy. Mobile Strategy has many different uses in the business world and can be implemented in just as many ways. The variety of ways to implement Mobile Strategy can be overwhelming but not impossible. There are four main sections you should look at when making a Mobile Strategy plan. These four sections include demand, supply, governance, and risk.
Demand in relation to Mobile Strategy is more than just your customer base. Demand in this case also refers to your business’s demand. For instance, in many hospitals doctor’s use tablets throughout the day so that they can have all their information readily available as they travel throughout the hospital. This demand for the doctors to have instant access to client files and information is equally demanded by the customer base and the employee base. So when working with demand and deciding what your demands are you should focus on two primary questions.
- Does our Mobile Strategy plan help us meet our company goals?
Look over the goals you have developed as a company and see how installing a Mobile Strategy plan helps your company meet those goals. For example, if your company has a goal to improve productivity in the workplace, then you would look over your Mobile Strategy plan and determine if it indeed would improve productivity in the work place. Does the Mobile Strategy plan align with multichannel strategies you already have in place?
- What kinds of Functions are going to Mobile?
In this section of demand you will need to know what exactly your Mobile Plan is going to look like. Will it resemble your online plan or offer only a select few options like videos and updates. What will your customers have access to on the Mobile plan? What will your employees have access to? Will smartphones and tablets be the same or will they vary?
The supply portion of your Mobile Strategy plan covers more of the technical developments than the client and staff based approach in demand. In the supply section you should define how exactly your IT department is going to meet the demands listed in your demand section. You should identify which resources, technologies, and partners will help in delivering the mobile experience for each of your constituent groups. Each of the following areas should be covered during the supply section of your Mobile Strategy plan; Commercial, Employee, Technical, and Skills/Staffing.
When discussing the commercial portion you should go over affordability, exit strategy, licensing model, contracts of partners, and ecosystem strength.
The Employee section should cover employee-owned devices. What are the policies for employee-owned devices? What allowances and or restrictions will be in place for employees accessing the company network with personal devices?
The Technical section should cover your approaches to testing, user features and experience, integration approaches, platform range, and architecture.
Skills/Staffing will cover what requirements or skills will your staff need to use the mobile setup.
Governance and Risk are the two remaining sections and work hand in hand with one another. In these two sections you will cover a number of things including but not limited to the financial and customer risks, how the risks may be mitigated, who is directly involved in the approval and decision making of the mobile strategy, and who is providing funding for the startup and ongoing costs of the mobile strategy. You will look into other matters such as who is providing the tools being used in your Mobile Strategy? Who is in charge of making sure the software is up to date with current tech advances? Do we have a solid mitigation strategy against large data cost overruns? Do we have capping agreements with the carriers, and do the business departments clearly understand who pays for these overruns? Have you accounted for the security risks? All these questions and more need to be covered in the Governance and Risk sections.
Remember to cover all parts of the four section plan when designing your Mobile Strategy plan. Research has been done on this method by CIO and the information presented in this article is from the in depth research they conducted. You can find their research and more information about what you read here at: https://www.gartner.com/doc/1998618/cios-nextgeneration-mobile-strategy-checklist